CHRISTINA PIOMBETTI

award-winning marketing and public relations exective & career coach with more than 15 years of experience helping young professionals and creating effective, integrated campaigns for Fortune 500 corporations as well as leading healthcare, food & beverage and consumer lifestyle brands.

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Experience

MWW Group | Los Angeles, California

Account Supervisor | May 2013 – Present

Managing a wide range of food & beverage, technology and consumer lifestyle clients including Jack in the Box, Vital Juice, Vega, Be Labs and supporting the launch of 2 new mobile applications: Level Money and Strings. 

  • Launching Jack in the Box’s new late night menu offering, Jack’s Munchie Meal; responsible for all national media outreach
  • Serving as primary contact for clients, providing ongoing strategic guidance and troubleshooting client issues
  • Managing and mentoring a team of 7 junior staff members; developing monthly staffing plans and ensuring profitability

 

GOLINHARRIS | Los Angeles, California

Catalyst | September 2011 – May 2013

Planned and executed integrated marketing campaigns for clients including Nestle, Dole, California Strawberry Commission, California Avocado Commission, Farmer John, Adidas, Wonka, PediaCare, Little Remedies & King’s Hawaiian Bakery.

  • Helped increase the size of the California Strawberry Commission account by more than 200% within the first 
  • Built quality relationships with third-party influencers, secured top-level media coverage, exceeding goals by more than 50%
  • Managed and mentored junior staff, developed strategic plans, managed budgets and assisted with new business efforts

 

MURPHY O’BRIEN | Santa Monica, California

Publicist | July 2010 – February 2011

Managed media relations and developed creative campaigns for clients including Hilton Hotels, Auberge Resorts, The Cheesecake Factory, The Counter Custom Built Burgers, Spring Mountain Vineyard and The Athenaeum Hotel in London.

  • Designed and executed social media strategy for Hilton; increased online following by 300% in the first 30 days
  • Managed online communities and developed fresh and engaging content; regularly counseled clients on digital strategies
  • Executed first-ever social media contest for agency and led ongoing social media workshops for colleagues

 

PORTER NOVELLI | Los Angeles, California

Assistant Account Executive | August 2008 – July 2010

Supported a wide variety of clients including Yahoo!, Walmart, Pepsi, Hewlett-Packard, Sony, SXSWi, McDonald’s, Chap Stick, UNICEF, SoyJoy, Nature Made, BayBel, The Laughing Cow, Claim Jumper, RTKL and California Almonds.

  • Secured top-tier media coverage with trade and consumer publications; surpassed media goal by over 200%
  • Played a key role in account activities including writing plans, media relations, special events, budget tracking and research
  • Identified, vetted and secured relevant partnerships, sponsorships and celebrity spokesperson relationships

 

LRN CORPORATION | Los Angeles, California

Marketing and Communications Coordinator | May 2006 – January 2008

Managed and coordinated a broad range of marketing and public relations projects, events and initiatives, working with all levels of leadership and outside agencies to achieve business goals.

  • Contributed to a 300% increase in top media placements; nominated for Gold SABRE Award by The Holmes Report
  • Spearheaded internal and external communication initiatives and helped facilitate rebranding efforts as Brand Steward
  • Designed and implemented digital media program and maintained corporate web site with new content on a regular basis

HELIO | Los Angeles, California

Marketing & Sales Coordinator | January 2005 – February 2006

Researched and provided recommendations for potential social media partnerships, wrote scripts for customer service center, produced sales reports, planned events and provid

ed support for executive team members.

Education

Loyola Marymount University | Los Angeles, California  

Bachelor of Arts, Communications | Minor: Business Marketing